“Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So – by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people – and the search engines will come.

When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea – this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

• Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.

 

• Avoid using an image behind your text.

 

• Avoid using bright text colors on bright backgrounds.

 

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no “standard”, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!

Keywords in Content

Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% – but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

1. The wrong way: “For search engine optimization techniques, click here.”

 

2. The right way: “Good techniques for search engine optimization are important to use.”

 

Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they “read” links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a “click here” until it reaches the linked page.

This is Cross Linking – use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That’s all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes – code, text and images. Your site’s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light

• No large images.

 

• Fewer images are better.

 

• Optimize images for the web at no more than 72 dpi

 

• Use as small an image dimension as possible for the given design.

 

• Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.

 

• Make gradients horizontal or vertical (not diagonal) so that you can use a small image “strip” and repeat it.

 

How “Heavy” Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.

Ways to make pages lighter:

• Use linked style sheets

 

• Use DIVs instead of TABLEs where possible

 

• Use simple repeating backgrounds for effect

 

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it – which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.

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Author Bio

Nicholas LaPolla has been a web applications developer for 11 years. He created AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Article Source: http://www.ArticleGeek.com – Free Website Content

If you belong to any of the following groups, then this article is for you.

Success in these fields depends on one essential principle which you might have already realized: traffic is the key to your online business thriving.

You may have in your digital inventory the best products in the world, but they won’t mean squat if no one would get to see them. This is why each and every online businessman will fight tooth and nail just to have a piece of the Internet traffic. After all, the more visitors who get to visit your site, the more potential clients you have.

And blogs can most definitely help you drive visitors to your pages. Here is how you could use them to achieve such a purpose:

1. Download the WordPress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for setting up a Blogger blog at your own server in this PDF file:
www.pluginprofitstraining.com/blogsetup.pdf

2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely educational entries, strategically include a link to your site by suggesting their importance to your readers.

3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.

4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.

5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the attention of the search engine spiders. Now, blogs are already search engine friendly. However, there is a very big possibility that you would be competing with other blogs on the same subject. You have to make sure that once you upload your blog, it is able to outperform its competitors in the search engine rankings.

One way you can do this is by using the title of your post to match the keyword phrases you are targeting, plus put a sprinkling of your keyword phrase in the post itself. I am doing this with great results.

6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries will greatly increase your blog’s page rank, and consequently, your main website’s traffic.

9. Accepting links from other related blogs will also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this will provide for an added stream of visitors for you.

10. You could also decide to enroll your blog site in the Google AdSense advertising program. This will give you an additional income stream. We will discuss this in future articles.

Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.

Author Bio
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending a Blank Email to freeblogreport@getresponse.com In this Report I Reveal All The Secrets for Creating and Running A Successful Online Blog.

Article Source: http://www.ArticleGeek.com – Free Website Content

This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.

When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.

At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.

The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO’s, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.

Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.

Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.

Author Bio

Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

Article Source: http://www.ArticleGeek.com – Free Website Content

I don’t know how many times I’ve been asked. “Many People ask How do I get traffic to my website?”

To best discuss this topic I should break this down into categories

1. Title Tags

The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.

Also when counting your characters remember that spaces are considered as well.

Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.

For example, “shoes,nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:

Shoes – Find out the latest styles on name brand shoes.

2. Description

The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords

keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.

Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting

Description: A term used in searching to indicate the sequence in which operations are to be performed

The operations will be performed from the innermost nest to the outmost, and then from left to right.

keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

5. Head Tags not to be confused with (head) tags def.

HEAD or HEADER (of HTML document)

The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.

Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links

Anchor Links is one of the most important html tags that your site needs to gain search engine page rank

especially in google and msn.

Author Bio

For more information please goto: http://www.newworldproducts.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Money is the very crux of adware and spyware. These pose several problems and are a security risk.

Adware is a program that displays advertisements on the computer whether you want them or not. They are not just connected to particular websites or free software but are programmed to start up whenever your computer is switched on.

Programs like Eudora mail client display advertisements in lieu of charging registration fees for use of software. It helps developers recover program development costs. Kazaa the file sharing application comes bundled with at least three ad-ware programs. Two of them serve ads to the desktop while another redirects the user’s browser to a search engine with advertiser sponsored web results. Well known ones are: BroadcastPC; Comet Cursor; GeoWhere; Network Essentials, 123 Messenger, Direct Revenue, and so on.

Unfortunately, other guises of adware are spyware and malware.

Spyware is a program code that relays information about you and your work without your permission or knowledge. Some just “spy” on you conveying your Internet habits to marketing companies, while others are “thieves” they access credit card information as well as other sensitive files. In plain terms, it is malicious software that can intercept or take control of a computer’s operation without user knowledge or consent. Termed as “malware” the redefinition of spyware, the programs can:

Spyware reaches a computer through innocent web pages, game demos, MP3 players, search tool bars, and other downloads like free software. It installs itself and leaves a mark on the windows registry. It can hog the computer resources such as memory and hard drive and cause a crash or lock up. Keystroke-logging spyware can steal passwords and credit card information for thieves.

To protect the files one has to:

An anti-spyware coalition has been instituted by Microsoft, Earthlink, McAfee, and Hewlett-Packard. They are working towards anti-spyware legislation and putting protection systems in place. A survey shows that 87 percent of users know what spyware is and of this 40 percent through firsthand experience. Protect yourself and your work; keep your system free of adware and spyware.

Author Bio

Paul Wilson is a freelance writer for www.1888SoftwareDownloads.com, the premier website to find Free Software Downloads including free anti-virus software, free spyware detection software, free toolbars, free chat software and more. He also freelances for www.1888FreeOnlineGames.com.

Article Source: http://www.ArticleGeek.com – Free Website Content

So you’ve bought your computer and want to get online? It’s not as simple as connect the wire and off you go these day’s. The internet is a weird and wonderful place as long as you can control what you do.

That’s why you need to protect yourself. These can be done in a number of very simple steps. This article will get you started but you should always try to be smart when your surfing the net!

Step 1: Anti-Virus Scanner

Whether you’re connecting to the internet or not, you need an Anti-Virus scanner. Your computer can become infected with “viruses”. These are little files or codes that have been written to ruin your computer! That’s why they must be stopped!

There are many programs out there that can help, but it’s best to trust only the mainstream programs as these are used widely and updated regularly.

Recommendations:

AVG Anti-Virus Free

http://free.grisoft.com/doc/1

Avast antivirus

http://www.avast.com/

Step 2: Firewall

Ok so your thinking what is a “firewall” sounds scary right? Well it’s not really. It is again another line of defence against the number of ways your computer can be attacked. In simple terms it blocks other computers and programs from connecting to you and playing with your stuff. Think of it as an internet wall of fire, where you allow what can pass through.

Software – Again there are many programs available to protect you, Recent Microsoft Windows machines come with Windows Firewall, which can be described as basic at best. We do recommend you go for mainstream again.

Hardware – A firewall can also be included as part of your hardware, like an internet router “that’s the box that sits between your pc and the internet line”. This is the best and recommended way to have a firewall. As it blocks intruders before it gets to your pc.

Recommendations:

Zone Alarm

http://www.zonelabs.com/store/content/company/products/znalm/freeDownload.jsp

Step 3: Be AWARE!!

Simply put watch what you download and accept to save to your PC, sometimes people can send you files in e-mails. They look ok but when you run them they will install something onto your PC and leave you upset and distraught. Always scan something that has been downloaded before opening it and never open/run programs that have been sent in an e-mail from unknown sources.

Step 4: Go for it

That’s pretty much it to get you going. If you think something doesn’t look right, it probably isn’t. Hopefully this will get you going to start with, wait till you find out about spy ware and Trojan’s!! Good Luck and Safe Surfing

Author Bio

Nam

www.LionBlade.com

Article Source: http://www.ArticleGeek.com – Free Website Content

According to a recent survey conducted by Microsoft, 60 percent of those polled say their online lives sometimes feel more disorganized than their physical lives.

Crystal Hornsby, a construction project engineer from Vancouver, Wash., is feeling the need to get digitally organized this year. “I have two mobile phones, two e-mail accounts, hundreds of digital pictures, separate online calendars for work and home, and I’m an active Twitter, MySpace and Facebook user,” she says.

Hornsby’s experience is far from unique. According to a Pew Internet & American Life Project study from Dec. 2008, the share of adult Internet users who have a profile on at least one social networking site has more than quadrupled in the past four years from 8 percent to 35 percent.

Lorie Marrero, certified professional organizer, author and founder of ClutterDiet.com, thinks there’s still hope for people like Crystal who feel overwhelmed by their online lives and the idea of organizing it all.

“Our kids, jobs and shrinking budgets give us plenty to juggle in our offline lives. Now, with so many people using various online services, it’s no wonder that many are overwhelmed at the prospect of getting digitally organized too,” she says. “Although it can be daunting, it’s a necessary step toward gaining the extra free time we crave, and finally feeling in control of our lives — both on and offline.”

To get even the most scattered computer user started on the road to freedom from digital clutter, Marrero recommends five easy tips that can help make your digital life seem more manageable:

1. Organize Your Online Activities
Have too many social networking and online accounts to keep track of? Consolidate online activities in one place with Windows Live. Partnerships with popular sites — including Facebook, Twitter and Flickr — allow you to aggregate activities from these third-party sites — such as digital photos, tweets and status updates — into your Windows Live ‘What’s New’ feed, so you can easily share content with the people in your network from one site.

2. Unclutter Your Desktop
Treat your desktop as you would the top of your actual desk and keep only active files and shortcuts there for convenience. Use your My Documents folders for more lasting storage. Clean off unnecessary shortcuts that clutter the screen.

3. Get Your Files in Order
After you get your desktop sparkling clean, take a look through your folders. Can you consolidate? Are there old files you can remove, or drafts that are no longer relevant? Remember, your time is valuable and storage space is plentiful, so archiving to a folder or external storage space is usually a better use of time than wading through lots of old documents.

4. Time for Your Inbox to Drop a Few Pounds
Do you really need those attachments in an e-mail? Save your large files to an online storage drive like Windows Live SkyDrive, which offers 25 GB of free storage. Easily upload videos, photos and files, and share them with whomever you’d like — without overloading their inboxes.

5. Optimize Your Computer’s Performance
For greater efficiency and to avoid the heartache of technical problems, remember to update and run important utilities like spyware and virus scans and defragment your hard drive periodically.

“After a week or two of following these five simple tips, you may find that you have a bit more time to finally go for that run, or play outside with the kids,” says Marrero. “I tell my clients that the key is to ensure that your computer and online services work for you as productivity tools, instead of creating more clutter and hassle in your life.”

Courtesy of ARAcontent

Nearly everyone uses search engines to find a product or service, so having your business show up in a Google search is far more important than an advertisement in the phone book. In fact, according to a 2008 eMarketer study, only 2 percent of advertisers believe they receive a worthwhile return on investment with a Yellow Pages placement, compared to more than 50 percent who engage in online marketing and advertising. Small, strategic investments in online marketing can make your business Web site much more visible, and grow your revenues.

Get Found by Search Engines
Search engines scan Web sites for keywords to determine what the site is about, and then rank the sites in order of relevance. To get your Web site listed in these natural (also called organic) listings, many businesses engage in search engine optimization (SEO). SEO incorporates specific key phrases into the content and programming code, so that a search engine is more likely to reward your site with higher rankings. SEO also includes building up a Web site’s popularity by getting links to it from other Web sites.

According to a report from iProspect and Jupiter Research, 62 percent of searchers click on a link within the first page of results. Using SEO is a great way to increase your site’s natural search rankings and drive more traffic to your Web site (and more revenue to you).

TIP: For the best results in SEO, start early. If you can incorporate optimization into the structure of your Web site as you build it, you’ll already be ahead of the curve. Consult an SEO expert about ways to get your site maximum exposure on search engines. Although SEO is an ongoing process, getting your site designed with SEO in mind can save a lot of time and effort down the road.

Turn Visitors into Customers
Pay Per Click (PPC) advertising is a cost-effective way to drive traffic through your doors, increase online orders, grow your list of contacts and get visitors to take action on your Web site. PPC is an advertising method in which ads are displayed on a search engine result page like Google or Yahoo!. These advertisements, or sponsored links, appear at the top or on the right side of a search results page. An advertiser only pays for an ad when a visitor clicks on it and is taken to the advertiser’s Web site.

“Unlike traditional advertising, only consumers that are already searching for products and services you offer will see your PPC ads,” says Harry Brooks, director of search marketing for Network Solutions. “This can lead to a friendlier user experience for shoppers, less wasted ad costs for you, and a higher conversion rate for your ad campaigns all around.”

Whether a customer is shopping for the product you create or the consulting service you provide, PPC ads can reach the right customers at the right time — when they are ready to buy. A recent study by Piper Jaffray & Co. found that the average cost per acquisition for search engine advertising was $8.50 versus $20 for advertising in the phone book.

FACT: According to a study by iProspect, when a user encounters a PPC ad and an organic SEO listing on the same search result page, there is:
* a 45 percent increase in orders.
* a 45 percent increase in actions taken on the Web site
* a 43 percent increase in page views
* 39 percent more time spent on the site

Get the Word Out
Online Media Marketing is another way to market and advertise your business online. Through press releases and e-mail campaigns, customers learn about your business and can find your products and services more easily. If you’ve got exciting news about your company — sales are up, you have a new product or you’ve recently appeared at an industry event — an online press release can build your site’s popularity and boost your search engine rankings even more. Targeted e-mail campaigns go the extra mile to reach out to your customers through newsletters and announcements.

On the Internet, it is all about driving customers to your Web site, so the more you distribute information about your business electronically, the better.

TIP: In addition to distributing press releases online, posting releases onto a “news” section of your Web site is a great way to keep your site’s content fresh, which in turn helps with SEO rankings.

For more information and more tips on how to get your Web site noticed, visit http://education.networksolutions.com

Courtesy of ARAcontent